Direct Mail

T A R G E T E D  M E S S A G E S  W I T H  P U N C H

Your mailbox is packed with direct mail advertising because it works.  Based on the results of our campaigns, it’s no wonder direct marketing is a $12 billion industry.  Yet with rising postal rates, it’s more important than ever to develop creative that delivers the message with visual impact.

At TheBrandGarage, we focus on the offer, copy and design, and work with outside partners for list development, mailing and back-end response–particularly for programs over 10,000 pieces.  For smaller, more targeted projects, I can provide turn-key programs.

Tell me what you want to accomplish and I’ll give you a quote, using your list or one we purchase, that covers concept through delivery to the Post Office.

Here are some of our favorites I think you’ll appreciate:

Foundry Networks launched one of the most successful Tech IPO’s in history with our integrated marketing communications, like this compelling pre-show mailer.

Creative Labs grew 234% in one frenetic year as our client.  This piece to their installed customer base cross-sold visual editing software to existing customers.

Our writer asked for a direct campaign to art directors. Our execution utilized thermography against heavy text stock to deliver a fun message as part of a series mailed regionally.

Spoons restaurants pulled an 11% response with a terrific offer backed by a solid concept, colorful creative and great photography.

The agency has sent some hardworking self promotion. This yo-yo with instructions on how to Walk The Dog was sent to clients and vendors to celebrate twenty successful years in business.
“ThinkDesign can tie any solid modeler into a pretzel!” was the copy positioning behind this well-received mailing piece.

Our introductory brochure for SureHarvest sustainability software fits in a vest pocket for trade show and conference delivery.  It also was attached to a die-cut card and mailed in a clear envelope with the headline and text easily readable.

Featuring letterpress stamped into a heavy all-cotton cover stock and inserted into a monarch envelope with matching text, this pretty follow-up invitation was mailed to visitors to a Bridal Fair and produced very satisfying results.

Shot and developed for a local Montessori school, we repackaged it as our agency Christmas Card.  Our designer heard the quote on a late-night TV sign-off: “Children are the living messages to a time we cannot see.” We couldn’t agree more.

rjfoto, a long-time friend and superb studio shooter, needed to reach a purchased list of Silicon Valley tech companies. The Brand Garage provided design and copywriting–a fun piece, no?